Digital Identity Revamp
Digital Identity Revamp
Digital Identity Revamp
Digital Identity Revamp
OVERVIEW
OVERVIEW
OVERVIEW
With over 20+ years of delivering trusted solutions, a US-based IT company wanted to elevate their digital presence while preserving the cornerstone of their image, and deep-rooted client relationships.
I led design efforts for a requirement that started as a website refresh, then evolved into a comprehensive digital transformation, crafting an identity that reflects their position as an industry pioneer in IT services.
With over 20+ years of delivering trusted solutions, a US-based IT company wanted to elevate their digital presence while preserving the cornerstone of their image, and deep-rooted client relationships.
I led design efforts for a requirement that started as a website refresh, then evolved into a comprehensive digital transformation, crafting an identity that reflects their position as an industry pioneer in IT services.
With over 20+ years of delivering trusted solutions, a US-based IT company wanted to elevate their digital presence while preserving the cornerstone of their image, and deep-rooted client relationships.
I led design efforts for a requirement that started as a website refresh, then evolved into a comprehensive digital transformation, crafting an identity that reflects their position as an industry pioneer in IT services.
With over 20+ years of delivering trusted solutions, a US-based IT company wanted to elevate their digital presence while preserving the cornerstone of their image, and deep-rooted client relationships.
I led design efforts for a requirement that started as a website refresh, then evolved into a comprehensive digital transformation, crafting an identity that reflects their position as an industry pioneer in IT services.
Year
Year
2024
Industry
IT Services
Responsibilities
Design Lead
Website Design
Brand Identity
Interaction Designs
Stakeholder Management
Duration
Duration
8 Weeks
Challenges
Legacy Integration: Position the firm as a premium IT services partner while honoring its established brand heritage.
Technical Constraints: Tight timeline, WordPress limitations, and a need for team management of frequently changing designers.
Content Strategy: Organizing extensive service offerings in an interface suitable for changing info in an SEO-friendly, engaging manner.
Legacy Integration: Position the firm as a premium IT services partner while honoring its established brand heritage.
Technical Constraints: Tight timeline, WordPress limitations, and a need for team management of frequently changing designers.
Content Strategy: Organizing extensive service offerings in an interface suitable for changing info in an SEO-friendly, engaging manner.
Legacy Integration: Position the firm as a premium IT services partner while honoring its established brand heritage.
Technical Constraints: Tight timeline, WordPress limitations, and a need for team management of frequently changing designers.
Content Strategy: Organizing extensive service offerings in an interface suitable for changing info in an SEO-friendly, engaging manner.
Legacy Integration: Position the firm as a premium IT services partner while honoring its established brand heritage.
Technical Constraints: Tight timeline, WordPress limitations, and a need for team management of frequently changing designers.
Content Strategy: Organizing extensive service offerings in an interface suitable for changing info in an SEO-friendly, engaging manner.
Approach
Discovery & Research: In-depth founding members' interviews, competitor analyses, and market trend reviews to map target audience segments and their preferences to craft an appropriate digital identity.
Strategic Framework: A storytelling-focused content hierarchy answering who they are, what they do, and why they excel. Built a modular case study system and integrated SEO planning early on.
Design Development: Balanced modern visuals with heritage elements. Deployed interactive scrolling, responsive layouts, and reusable WordPress components for the marketing team.
Discovery & Research: In-depth founding members' interviews, competitor analyses, and market trend reviews to map target audience segments and their preferences to craft an appropriate digital identity.
Strategic Framework: A storytelling-focused content hierarchy answering who they are, what they do, and why they excel. Built a modular case study system and integrated SEO planning early on.
Design Development: Balanced modern visuals with heritage elements. Deployed interactive scrolling, responsive layouts, and reusable WordPress components for the marketing team.
Discovery & Research: In-depth founding members' interviews, competitor analyses, and market trend reviews to map target audience segments and their preferences to craft an appropriate digital identity.
Strategic Framework: A storytelling-focused content hierarchy answering who they are, what they do, and why they excel. Built a modular case study system and integrated SEO planning early on.
Design Development: Balanced modern visuals with heritage elements. Deployed interactive scrolling, responsive layouts, and reusable WordPress components for the marketing team.
Discovery & Research: In-depth founding members' interviews, competitor analyses, and market trend reviews to map target audience segments and their preferences to craft an appropriate digital identity.
Strategic Framework: A storytelling-focused content hierarchy answering who they are, what they do, and why they excel. Built a modular case study system and integrated SEO planning early on.
Design Development: Balanced modern visuals with heritage elements. Deployed interactive scrolling, responsive layouts, and reusable WordPress components for the marketing team.
Result & Impact
Elevated Market Position: Reinforced a premium brand image while retaining existing clientele, contributing to a boost in inbound leads.
Flexible Content Management: Reduced publishing time by over 50% thanks to templated WordPress components.
Enhanced Engagement: User interactions and on-page dwell time rose by 41% due to a dynamic storytelling approach. Along with a 28% increase in organic traffic due to improved SEO & visibility.
Thought Leadership: Seamless case study and whitepaper publication, positioning the client as a thought leader in the market.
Elevated Market Position: Reinforced a premium brand image while retaining existing clientele, contributing to a boost in inbound leads.
Flexible Content Management: Reduced publishing time by over 50% thanks to templated WordPress components.
Enhanced Engagement: User interactions and on-page dwell time rose by 41% due to a dynamic storytelling approach. Along with a 28% increase in organic traffic due to improved SEO & visibility.
Thought Leadership: Seamless case study and whitepaper publication, positioning the client as a thought leader in the market.
Elevated Market Position: Reinforced a premium brand image while retaining existing clientele, contributing to a boost in inbound leads.
Flexible Content Management: Reduced publishing time by over 50% thanks to templated WordPress components.
Enhanced Engagement: User interactions and on-page dwell time rose by 41% due to a dynamic storytelling approach. Along with a 28% increase in organic traffic due to improved SEO & visibility.
Thought Leadership: Seamless case study and whitepaper publication, positioning the client as a thought leader in the market.
Elevated Market Position: Reinforced a premium brand image while retaining existing clientele, contributing to a boost in inbound leads.
Flexible Content Management: Reduced publishing time by over 50% thanks to templated WordPress components.
Enhanced Engagement: User interactions and on-page dwell time rose by 41% due to a dynamic storytelling approach. Along with a 28% increase in organic traffic due to improved SEO & visibility.
Thought Leadership: Seamless case study and whitepaper publication, positioning the client as a thought leader in the market.
FEAtured
FEAtured
FEAtured
CHECK OUT SOME MORE
CHECK OUT SOME MORE
CHECK OUT SOME MORE
CHECK OUT SOME MORE
Digital Identity Revamp
Digital Identity Revamp
Digital Identity Revamp
Design Lead
Website Design
Brand Identity
Interaction Designs
Stakeholder Management
Stakeholder Management
Stakeholder Management
Digital Identity Revamp
Digital Identity Revamp
Digital Identity Revamp
Design Lead
Website Design
Brand Identity
Interaction Designs
Stakeholder Management
Stakeholder Management
Stakeholder Management
Digital Identity Revamp
Digital Identity Revamp
Digital Identity Revamp
Design Lead
Website Design
Brand Identity
Interaction Designs
Stakeholder Management
Stakeholder Management
Stakeholder Management
Digital Identity Revamp
Digital Identity Revamp
Digital Identity Revamp
Design Lead
Website Design
Brand Identity
Interaction Designs
Stakeholder Management
Stakeholder Management
Stakeholder Management
Precious Metals Trading & Gifting
Precious Metals Trading & Gifting
Precious Metals Trading & Gifting
Product Design
UX Design
Visual Design
Project Leadership
Precious Metals Trading & Gifting
Precious Metals Trading & Gifting
Precious Metals Trading & Gifting
Product Design
UX Design
Visual Design
Project Leadership
Precious Metals Trading & Gifting
Precious Metals Trading & Gifting
Precious Metals Trading & Gifting
Product Design
UX Design
Visual Design
Project Leadership
Precious Metals Trading & Gifting
Precious Metals Trading & Gifting
Precious Metals Trading & Gifting
Product Design
UX Design
Visual Design
Project Leadership
Comprehensive Mobility Platform
Comprehensive Mobility Platform
Comprehensive Mobility Platform
UI/UX Design
Product Strategy
Design Systems
Cross-functional Collaboration
Stakeholder Management
Stakeholder Management
Stakeholder Management
Comprehensive Mobility Platform
Comprehensive Mobility Platform
Comprehensive Mobility Platform
UI/UX Design
Product Strategy
Design Systems
Cross-functional Collaboration
Stakeholder Management
Stakeholder Management
Stakeholder Management
Comprehensive Mobility Platform
Comprehensive Mobility Platform
Comprehensive Mobility Platform
UI/UX Design
Product Strategy
Design Systems
Cross-functional Collaboration
Stakeholder Management
Stakeholder Management
Stakeholder Management
Comprehensive Mobility Platform
Comprehensive Mobility Platform
Comprehensive Mobility Platform
UI/UX Design
Product Strategy
Design Systems
Cross-functional Collaboration
Stakeholder Management
Stakeholder Management
Stakeholder Management
Strategic Growth Initiatives
Strategic Growth Initiatives
Strategic Growth Initiatives
Client Communication
Workshop Facilitation
3D Design
Rapid Ideation
Leveraging AI for User Experience
Leveraging AI for User Experience
Leveraging AI for User Experience
Strategic Growth Initiatives
Strategic Growth Initiatives
Strategic Growth Initiatives
Client Communication
Workshop Facilitation
3D Design
Rapid Ideation
Leveraging AI for User Experience
Leveraging AI for User Experience
Leveraging AI for User Experience
Strategic Growth Initiatives
Strategic Growth Initiatives
Strategic Growth Initiatives
Client Communication
Workshop Facilitation
3D Design
Rapid Ideation
Leveraging AI for User Experience
Leveraging AI for User Experience
Leveraging AI for User Experience
Strategic Growth Initiatives
Strategic Growth Initiatives
Strategic Growth Initiatives
Client Communication
Workshop Facilitation
3D Design
Rapid Ideation
Leveraging AI for User Experience
Leveraging AI for User Experience
Leveraging AI for User Experience
LET'S CONNECT!
LET'S CONNECT!
LET'S CONNECT!
LET'S CONNECT!
If you’re looking for a product designer with a creator mindset, who can combine strategic thinking with hands-on execution. Let's have a chat!