Comprehensive Mobility Platform
Comprehensive Mobility Platform
Comprehensive Mobility Platform
Comprehensive Mobility Platform
OVERVIEW
OVERVIEW
OVERVIEW
Initially scoped as a simple carpooling platform with an admin portal targeted at German communities. The client’s vision was to enable better usage of public and private vehicles. It started as a platform focusing on ridesharing and later expanded into a strategic execution of the goal.
As the sole designer on a lean team with four engineers, I guided the end-to-end design process, developing a unified design system, defining a holistic product strategy, and managing diverse stakeholder expectations.
Initially scoped as a simple carpooling platform with an admin portal targeted at German communities. The client’s vision was to enable better usage of public and private vehicles. It started as a platform focusing on ridesharing and later expanded into a strategic execution of the goal.
As the sole designer on a lean team with four engineers, I guided the end-to-end design process, developing a unified design system, defining a holistic product strategy, and managing diverse stakeholder expectations.
Initially scoped as a simple carpooling platform with an admin portal targeted at German communities. The client’s vision was to enable better usage of public and private vehicles. It started as a platform focusing on ridesharing and later expanded into a strategic execution of the goal.
As the sole designer on a lean team with four engineers, I guided the end-to-end design process, developing a unified design system, defining a holistic product strategy, and managing diverse stakeholder expectations.
Initially scoped as a simple carpooling platform with an admin portal targeted at German communities. The client’s vision was to enable better usage of public and private vehicles. It started as a platform focusing on ridesharing and later expanded into a strategic execution of the goal.
As the sole designer on a lean team with four engineers, I guided the end-to-end design process, developing a unified design system, defining a holistic product strategy, and managing diverse stakeholder expectations.
Year
Year
2022
Industry
Mobility
Responsibilities
UI/UX Design
Product Strategy
Design Systems
Cross-functional Collaboration
Stakeholder Management
Duration
Duration
1.5 years
Challenges
Resource Constraints: A small team (4 engineers, 1 designer) handling multiple products with limited development bandwidth.
Complexity: Multiple interconnected services and user types needed to work together effectively while maintaining a distinct yet cohesive product identity.
Market Positioning: Competing with independent mobility solutions, requiring a clear value proposition and cross-stakeholder (admin, passenger, and driver) alignment.
Resource Constraints: A small team (4 engineers, 1 designer) handling multiple products with limited development bandwidth.
Complexity: Multiple interconnected services and user types needed to work together effectively while maintaining a distinct yet cohesive product identity.
Market Positioning: Competing with independent mobility solutions, requiring a clear value proposition and cross-stakeholder (admin, passenger, and driver) alignment.
Resource Constraints: A small team (4 engineers, 1 designer) handling multiple products with limited development bandwidth.
Complexity: Multiple interconnected services and user types needed to work together effectively while maintaining a distinct yet cohesive product identity.
Market Positioning: Competing with independent mobility solutions, requiring a clear value proposition and cross-stakeholder (admin, passenger, and driver) alignment.
Resource Constraints: A small team (4 engineers, 1 designer) handling multiple products with limited development bandwidth.
Complexity: Multiple interconnected services and user types needed to work together effectively while maintaining a distinct yet cohesive product identity.
Market Positioning: Competing with independent mobility solutions, requiring a clear value proposition and cross-stakeholder (admin, passenger, and driver) alignment.
Approach
Reducing Technical Overload: Audited existing data models and APIs, pinpointing opportunities for component reuse. Collaborated daily with engineers via standups and design reviews to minimize overload. This allowed us to implement enough features for the MVP stage.
Strategic Pivot: Shifted focus from a fragmented approach to a single platform offering a personalized mobility solution for every use case.
Design Processes: Defined a unified design system for consistency and scalability, reducing new feature design time by ~30%. Kept accessibility guidelines in check to make it accessible to a wider audience.
Reducing Technical Overload: Audited existing data models and APIs, pinpointing opportunities for component reuse. Collaborated daily with engineers via standups and design reviews to minimize overload. This allowed us to implement enough features for the MVP stage.
Strategic Pivot: Shifted focus from a fragmented approach to a single platform offering a personalized mobility solution for every use case.
Design Processes: Defined a unified design system for consistency and scalability, reducing new feature design time by ~30%. Kept accessibility guidelines in check to make it accessible to a wider audience.
Reducing Technical Overload: Audited existing data models and APIs, pinpointing opportunities for component reuse. Collaborated daily with engineers via standups and design reviews to minimize overload. This allowed us to implement enough features for the MVP stage.
Strategic Pivot: Shifted focus from a fragmented approach to a single platform offering a personalized mobility solution for every use case.
Design Processes: Defined a unified design system for consistency and scalability, reducing new feature design time by ~30%. Kept accessibility guidelines in check to make it accessible to a wider audience.
Reducing Technical Overload: Audited existing data models and APIs, pinpointing opportunities for component reuse. Collaborated daily with engineers via standups and design reviews to minimize overload. This allowed us to implement enough features for the MVP stage.
Strategic Pivot: Shifted focus from a fragmented approach to a single platform offering a personalized mobility solution for every use case.
Design Processes: Defined a unified design system for consistency and scalability, reducing new feature design time by ~30%. Kept accessibility guidelines in check to make it accessible to a wider audience.
Result & Impact
A Personalised Control Panel: A hub for service management, analytics, and decision making, improving operational oversight by an estimated 25%.
Subscription-Based Access: We had modular tiers catered to diverse user needs, from local carpooling communities to enterprise level shuttle services. They also had the option to request for a personalized mobility solution using our technology & support.
A Personalised Control Panel: A hub for service management, analytics, and decision making, improving operational oversight by an estimated 25%.
Subscription-Based Access: We had modular tiers catered to diverse user needs, from local carpooling communities to enterprise level shuttle services. They also had the option to request for a personalized mobility solution using our technology & support.
A Personalised Control Panel: A hub for service management, analytics, and decision making, improving operational oversight by an estimated 25%.
Subscription-Based Access: We had modular tiers catered to diverse user needs, from local carpooling communities to enterprise level shuttle services. They also had the option to request for a personalized mobility solution using our technology & support.
A Personalised Control Panel: A hub for service management, analytics, and decision making, improving operational oversight by an estimated 25%.
Subscription-Based Access: We had modular tiers catered to diverse user needs, from local carpooling communities to enterprise level shuttle services. They also had the option to request for a personalized mobility solution using our technology & support.
Carpooling Service: A community focused mobile app with scheduling, recurring trips, and charitable initiatives boosting user adoption by 20% in pilot areas.
Carpooling Service: A community focused mobile app with scheduling, recurring trips, and charitable initiatives boosting user adoption by 20% in pilot areas.
Carpooling Service: A community focused mobile app with scheduling, recurring trips, and charitable initiatives boosting user adoption by 20% in pilot areas.
Carpooling Service: A community focused mobile app with scheduling, recurring trips, and charitable initiatives boosting user adoption by 20% in pilot areas.
On-Demand Ride Service: Dedicated driver/passenger apps with real-time scheduling and wallet-based payments; web booking for older demographics generated positive feedback in user interviews.
On-Demand Ride Service: Dedicated driver/passenger apps with real-time scheduling and wallet-based payments; web booking for older demographics generated positive feedback in user interviews.
On-Demand Ride Service: Dedicated driver/passenger apps with real-time scheduling and wallet-based payments; web booking for older demographics generated positive feedback in user interviews.
On-Demand Ride Service: Dedicated driver/passenger apps with real-time scheduling and wallet-based payments; web booking for older demographics generated positive feedback in user interviews.
Bus/Shuttle Service: A specialized driver app for passenger management, QR-based public portals for real-time info, and an intuitive scheduler reducing manual coordination overload.
Bus/Shuttle Service: A specialized driver app for passenger management, QR-based public portals for real-time info, and an intuitive scheduler reducing manual coordination overload.
Bus/Shuttle Service: A specialized driver app for passenger management, QR-based public portals for real-time info, and an intuitive scheduler reducing manual coordination overload.
Bus/Shuttle Service: A specialized driver app for passenger management, QR-based public portals for real-time info, and an intuitive scheduler reducing manual coordination overload.
Multi-Modal Trip Planning: An itinerary generator that combines multiple transport modes, public and private, resulting in around 15% increase in trip plan completion during initial testing.
Multi-Modal Trip Planning: An itinerary generator that combines multiple transport modes, public and private, resulting in around 15% increase in trip plan completion during initial testing.
Multi-Modal Trip Planning: An itinerary generator that combines multiple transport modes, public and private, resulting in around 15% increase in trip plan completion during initial testing.
Multi-Modal Trip Planning: An itinerary generator that combines multiple transport modes, public and private, resulting in around 15% increase in trip plan completion during initial testing.
Key Takeaways
Transformed a fragmented vision into a cohesive mobility ecosystem.
Leveraged shared components and existing APIs to contain development costs.
Demonstrated how aligning technical constraints with user needs drives both short-term success and long-term viability.
Built a foundation for future expansions in mobility and emerging tech integrations.
Transformed a fragmented vision into a cohesive mobility ecosystem.
Leveraged shared components and existing APIs to contain development costs.
Demonstrated how aligning technical constraints with user needs drives both short-term success and long-term viability.
Built a foundation for future expansions in mobility and emerging tech integrations.
Transformed a fragmented vision into a cohesive mobility ecosystem.
Leveraged shared components and existing APIs to contain development costs.
Demonstrated how aligning technical constraints with user needs drives both short-term success and long-term viability.
Built a foundation for future expansions in mobility and emerging tech integrations.
Transformed a fragmented vision into a cohesive mobility ecosystem.
Leveraged shared components and existing APIs to contain development costs.
Demonstrated how aligning technical constraints with user needs drives both short-term success and long-term viability.
Built a foundation for future expansions in mobility and emerging tech integrations.
FEAtured
FEAtured
FEAtured
CHECK OUT SOME MORE
CHECK OUT SOME MORE
CHECK OUT SOME MORE
CHECK OUT SOME MORE
Digital Identity Revamp
Digital Identity Revamp
Digital Identity Revamp
Design Lead
Website Design
Brand Identity
Interaction Designs
Stakeholder Management
Stakeholder Management
Stakeholder Management
Digital Identity Revamp
Digital Identity Revamp
Digital Identity Revamp
Design Lead
Website Design
Brand Identity
Interaction Designs
Stakeholder Management
Stakeholder Management
Stakeholder Management
Digital Identity Revamp
Digital Identity Revamp
Digital Identity Revamp
Design Lead
Website Design
Brand Identity
Interaction Designs
Stakeholder Management
Stakeholder Management
Stakeholder Management
Digital Identity Revamp
Digital Identity Revamp
Digital Identity Revamp
Design Lead
Website Design
Brand Identity
Interaction Designs
Stakeholder Management
Stakeholder Management
Stakeholder Management
Precious Metals Trading & Gifting
Precious Metals Trading & Gifting
Precious Metals Trading & Gifting
Product Design
UX Design
Visual Design
Project Leadership
Precious Metals Trading & Gifting
Precious Metals Trading & Gifting
Precious Metals Trading & Gifting
Product Design
UX Design
Visual Design
Project Leadership
Precious Metals Trading & Gifting
Precious Metals Trading & Gifting
Precious Metals Trading & Gifting
Product Design
UX Design
Visual Design
Project Leadership
Precious Metals Trading & Gifting
Precious Metals Trading & Gifting
Precious Metals Trading & Gifting
Product Design
UX Design
Visual Design
Project Leadership
Comprehensive Mobility Platform
Comprehensive Mobility Platform
Comprehensive Mobility Platform
UI/UX Design
Product Strategy
Design Systems
Cross-functional Collaboration
Stakeholder Management
Stakeholder Management
Stakeholder Management
Comprehensive Mobility Platform
Comprehensive Mobility Platform
Comprehensive Mobility Platform
UI/UX Design
Product Strategy
Design Systems
Cross-functional Collaboration
Stakeholder Management
Stakeholder Management
Stakeholder Management
Comprehensive Mobility Platform
Comprehensive Mobility Platform
Comprehensive Mobility Platform
UI/UX Design
Product Strategy
Design Systems
Cross-functional Collaboration
Stakeholder Management
Stakeholder Management
Stakeholder Management
Comprehensive Mobility Platform
Comprehensive Mobility Platform
Comprehensive Mobility Platform
UI/UX Design
Product Strategy
Design Systems
Cross-functional Collaboration
Stakeholder Management
Stakeholder Management
Stakeholder Management
Strategic Growth Initiatives
Strategic Growth Initiatives
Strategic Growth Initiatives
Client Communication
Workshop Facilitation
3D Design
Rapid Ideation
Leveraging AI for User Experience
Leveraging AI for User Experience
Leveraging AI for User Experience
Strategic Growth Initiatives
Strategic Growth Initiatives
Strategic Growth Initiatives
Client Communication
Workshop Facilitation
3D Design
Rapid Ideation
Leveraging AI for User Experience
Leveraging AI for User Experience
Leveraging AI for User Experience
Strategic Growth Initiatives
Strategic Growth Initiatives
Strategic Growth Initiatives
Client Communication
Workshop Facilitation
3D Design
Rapid Ideation
Leveraging AI for User Experience
Leveraging AI for User Experience
Leveraging AI for User Experience
Strategic Growth Initiatives
Strategic Growth Initiatives
Strategic Growth Initiatives
Client Communication
Workshop Facilitation
3D Design
Rapid Ideation
Leveraging AI for User Experience
Leveraging AI for User Experience
Leveraging AI for User Experience
LET'S CONNECT!
LET'S CONNECT!
LET'S CONNECT!
LET'S CONNECT!
If you’re looking for a product designer with a creator mindset, who can combine strategic thinking with hands-on execution. Let's have a chat!