Precious Metals Trading & Gifting
Precious Metals Trading & Gifting
Precious Metals Trading & Gifting
Precious Metals Trading & Gifting

OVERVIEW
OVERVIEW
OVERVIEW
A Middle Eastern client wanted to create a platform to enable anyone to invest in digital precious metals while preserving the traditional sentiment around gold. The platform also offered gold gifting and physical gold purchasing options, thus needing to emphasize transparency to build trust.
A Middle Eastern client wanted to create a platform to enable anyone to invest in digital precious metals while preserving the traditional sentiment around gold. The platform also offered gold gifting and physical gold purchasing options, thus needing to emphasize transparency to build trust.
A Middle Eastern client wanted to create a platform to enable anyone to invest in digital precious metals while preserving the traditional sentiment around gold. The platform also offered gold gifting and physical gold purchasing options, thus needing to emphasize transparency to build trust.
A Middle Eastern client wanted to create a platform to enable anyone to invest in digital precious metals while preserving the traditional sentiment around gold. The platform also offered gold gifting and physical gold purchasing options, thus needing to emphasize transparency to build trust.
Year
Year
2023
Industry
Metal Trading
Responsibilities
Product Design
UX Design
Visual Design
Project Leadership
Duration
Duration
3 Weeks
Challenges
Factor of Trust & Compliances: Embedding transparency to reassure cautious users. And ensuring realtime pricing, timing, and visibility.
Digital Translation of Tradition: Conveying emotional value through a digital medium.
Factor of Trust & Compliances: Embedding transparency to reassure cautious users. And ensuring realtime pricing, timing, and visibility.
Digital Translation of Tradition: Conveying emotional value through a digital medium.
Factor of Trust & Compliances: Embedding transparency to reassure cautious users. And ensuring realtime pricing, timing, and visibility.
Digital Translation of Tradition: Conveying emotional value through a digital medium.
Factor of Trust & Compliances: Embedding transparency to reassure cautious users. And ensuring realtime pricing, timing, and visibility.
Digital Translation of Tradition: Conveying emotional value through a digital medium.






Approach
User Journey Mapping: Defined user types (investors, gifters, purchasers) and streamlined flows through iterative feedback.
Wireframing & Visual Design: Inspired by jewelry displays with their bright lights and contrasting surroundings for a UI that felt similar to the traditional experiences.
Collaborative Execution: Daily check-ins with another designer, developers, and QA to maintain rapid prototyping and quality.
User Journey Mapping: Defined user types (investors, gifters, purchasers) and streamlined flows through iterative feedback.
Wireframing & Visual Design: Inspired by jewelry displays with their bright lights and contrasting surroundings for a UI that felt similar to the traditional experiences.
Collaborative Execution: Daily check-ins with another designer, developers, and QA to maintain rapid prototyping and quality.
User Journey Mapping: Defined user types (investors, gifters, purchasers) and streamlined flows through iterative feedback.
Wireframing & Visual Design: Inspired by jewelry displays with their bright lights and contrasting surroundings for a UI that felt similar to the traditional experiences.
Collaborative Execution: Daily check-ins with another designer, developers, and QA to maintain rapid prototyping and quality.
User Journey Mapping: Defined user types (investors, gifters, purchasers) and streamlined flows through iterative feedback.
Wireframing & Visual Design: Inspired by jewelry displays with their bright lights and contrasting surroundings for a UI that felt similar to the traditional experiences.
Collaborative Execution: Daily check-ins with another designer, developers, and QA to maintain rapid prototyping and quality.


Result & Impact
Efficient Operations Management: The admin dashboard cut logistics complexity by half.
Trusted User Experience: Transparent pricing and timing details received positive feedback in pilot surveys.
Potential for Growth: The MVP served as a foundation for additional features like advanced gifting options and gold-backed digital wallets.
Efficient Operations Management: The admin dashboard cut logistics complexity by half.
Trusted User Experience: Transparent pricing and timing details received positive feedback in pilot surveys.
Potential for Growth: The MVP served as a foundation for additional features like advanced gifting options and gold-backed digital wallets.
Efficient Operations Management: The admin dashboard cut logistics complexity by half.
Trusted User Experience: Transparent pricing and timing details received positive feedback in pilot surveys.
Potential for Growth: The MVP served as a foundation for additional features like advanced gifting options and gold-backed digital wallets.
Efficient Operations Management: The admin dashboard cut logistics complexity by half.
Trusted User Experience: Transparent pricing and timing details received positive feedback in pilot surveys.
Potential for Growth: The MVP served as a foundation for additional features like advanced gifting options and gold-backed digital wallets.
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FEAtured
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